Life Without YouTube

Does Anyone Remember What Life Was Like Before YouTube?

It seems hard to believe there was a time when YouTube didn’t exist; when you had to get off the couch to change the channel, or even bother to wait for a commercial to end.

When you couldn’t rely on NetFlix to supply you with a season’s worth of TV episodes on one DVD.

When you had to stand in a long line at Blockbuster to rent VHS cassettes that demand that “It’s Kind To Rewind.”

But if you do remember any of this, you may remember what it was like to study camera and editing techniques so that your production didn’t look like public access television.

I think that in today’s culture of hyper-media exposure, you don’t need to go to film school to learn about media theory.

You don’t need to read books about lighting or cinematography. If you spend enough time on YouTube, you’ll see young kids making videos that seem very advanced and beyond need for simple critique.

It’s taught in high schools today, and it’s second nature. It’s the YouTube generation.

It’s the next wave of media, and it’s woven into our DNA.

There is no longer…Life Without YouTube.

You’ve been ‘Tubed.’

– Jay Wertzberger, Web Video Producer

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